About KNP Creative
A solution-oriented creative services consultancy for consumer, lifestyle and wellness-focused organizations, which includes:
•Brainstorms (my favorite)
•Brand strategy and creative direction
•Editorial output (print and digital content, copy editing, ghostwriting)
•Event planning and production, including trade show facilitation
•Market research and analysis
•Public relations and media navigation
•User experience (UX) outlines
(Oh, and, I can also write your online dating profile and eBay listings with aplomb. Just sayin’.)
In particular, I enjoy working with people and organizations who are passionate about their mission, whether that’s helping a yoga studio director get her first book off the ground, clarifying the missing pieces for a PR-maven’s newly-launched website that would better attract her ideal clients, or providing consumer behavioral insight with a specialty retailer as they looked to expand to a second brick-and-mortar location – just to name a few recent endeavors.
About Karyn Polewaczyk, Principal
I’m a writer, strategist and marketer with over a decade of experience in media and book publishing and healthcare communications, all of which stems from my genuine passion for health and wellness, human connection and learning.
I’ve worked with the likes of CVS Health, the Boston Public Health Commission and the Boston Globe, as well as some of the world’s most influential authors and experts in the fields of personal finance, interpersonal relationships and self-development as their editorial coach and ghostwriter. My own work has appeared in numerous places – largely, in spaces designed for women, including Refinery29, Jezebel, ForbesWomen and Boston.com, as well as in elevated lifestyle publications such as Boston Common, North Shore and Ocean Home magazines. (Worth noting: my very first pitch was rejected by the Improper Bostonian, and my first book review appeared in ELLE seven months later.) In addition, I’ve had the privilege of sharing my experience and recommendations for success with the likes of mentees who’ve sought me out for career advice, as well as with live audiences, including, notably, a sold-out room at the Boston Book Festival in 2015.
I believe in the underdog, in approaching life with both scrappiness and finesse, and that having skin in the game can feel scary, but is necessary. (I’m also an auntie to two amazing munchkins, routinely place afterthoughts in parentheses, and have a mixed-use approach to the serial comma.)
Interested in working together? Please use the contact form below. Thanks!